As a result, Google recently announced that it will cease the release of new Nest thermostats in Europe. This decision is a huge turnaround from the company’s previous plan for the area. The company is going through an overall product consolidation. It wants to double down on getting its newest generation of smart home devices, including matter support, into your hands. Current Nest devices will continue to be available in Europe until sold out, but there won’t be any new products launched.
Halt on launch of Nest thermostats in Europe hits consumers hard. This transition changes the competitive landscape of smart home technologies. The market for smart home devices is booming. Google seems concentrated on building out future improvements that will continue to make the user experience better. The new name reinforces the company’s laser focus on innovation. They stated when they recently made their intention clear to focus more on future innovations by phasing out support for three of their oldest devices, all more than ten years old, in order to bring the most advanced features to the latest generation of Nest thermostats.
Google will render three older models of Nest thermostats obsolete. These models have languished on the market for over a decade. This initiative is part of the company’s broader plan. It redirects what limited resources we have towards implementing newer technologies and features that more efficiently meet consumer demands.
Current products will continue to be sold until the end of their stock. The lack of new launches might leave European consumers—many of them dreamers looking for the next smart home fix—hungering. This decision raises some critical questions. That sort of action would have a profound influence on what other manufacturers would do to change their product innovation and product support strategies.
