SBS has deeply innovated their news delivery beyond creating aspirational, entertaining podcast formats for various audiences. The organization has since launched a daily ten-minute global finance and business news wrap “On the Money.” Produced by Ricardo Gonçalves, SBS Finance Editor, this highly informative and entertaining program caters to listeners seeking concise updates on the latest financial trends and market insights.
Alongside “On the Money”, SBS recently started up a five-minute news wrap, “News in English”. This section is about English learners and people with disabilities, making sure that important news information is accessible to everybody. These short-length podcasts are great tools for anyone wanting to keep up with the fast pace of issues without an overwhelming time dedication.
Listen to On the Money and News in English now on the SBS website. They are supplemented with visually rich imagery, making the audio listening experience come alive. To view the full “On the Money” podcast, click here. To view the photo for “News in English,” click here.
SBS is producing an online hub for news podcasts and podcasting in general to live, helping to support and promote the craft. You can view it with this link! Whether at home, work, or play, the podcasts are accessible on-the-go, through any major podcast app, for added convenience and ease of use.
Through these creative new audio formats, SBS continues to go the extra mile to bring its news to life in compelling, informative, and accessible ways. Both of these podcasts are great examples of how the media consumption landscape is shifting. More importantly, they serve the unique and varied needs of their audience.
