As the Australian Eastern Standard Time (AEST), the AEST serves as a key linchpin for coordinating between many moving parts across various time zones. As of 2023, AEST is 10 hours in front of Greenwich Mean Time (GMT). It is the time zone that acts as a key reference point for international communications and transatlantic transactions. This unique time zone creates significant significance to every industry, notably the business, travel and media industries – just to name a few!
AEST is used as standard time in three other Australian states — New South Wales, Victoria, and Queensland — and Tasmania too. The time zone protection stays in place year round, because these areas do not observe daylight saving time. That consistency provides easier scheduling of meetings and events, cutting one distraction for businesses that operate in a global world.
Having AEST at 10 hours ahead of GMT could be critical, especially for industries where fast and precise communication is crucial. That is because when it is noon in London (GMT), it is already 10 PM the same day in Sydney. This 14-hour difference makes thoughtful planning imperative for businesses operating in or trading across national borders. Understanding AEST with the US can help avoid scheduling conflicts and improve overall communication and coordination.
The relevance of AEST extends beyond business. And of course, it affects the travel itineraries and schedules for long haul international flights flying to Australia and back again. Travelers need to consider this time difference when choosing flight itineraries and scheduling plans upon arrival. Further, media broadcasts typically time their schedules to cater for viewers in multiple time zones, given AEST’s positioning.
As the years have gone on, the world has become more interconnected than ever before and learning how to navigate various time zones is critical. AEST is especially crucial for international events, conferences, and online meetings, where attendees can range across several countries.
