Starbucks, the Seattle-based coffee behemoth, recently released a caffeinated bombshell of an announcement. Leadership Experience conference, they opened the floodgates on a brand-new addition to their beverage lineup. And thankfully, the company recently rolled out its new protein cold foam! This new, tasty product caters to health-conscious consumers in search of beneficial foods. This change made waves among attendees, and for coffee lovers everywhere—it was THE announcement.
In the first week of the conference, Starbucks announced a creative new approach to testing menu items that is a first for the U.S. They named it the Starting Five process. This initiative emphasizes the importance of incorporating both employee and customer feedback before launching new products on a national scale. Through early stakeholder engagement with the local community and stakeholders, Starbucks will be able to further develop their product and menu options to cater to consumer needs and wants.
The protein cold foam now testing features a whopping 15 grams of protein per serving. Implementation of this feature fits with the general trend of more consumers looking for protein-packed drinks to help with nutrition throughout the day. The company expects this addition to improve their current drinks, giving consumers a great tasting product that adds functionality.
Starbucks has suggested that the new protein cold foam is subject to change as they learn from tests currently in progress. This flexibility represents the depth of the company’s appreciation for innovation and its focus on meeting customer demands. What you’ve all shared with us to date through the Starting Five process will be hugely impactful in designing the next version of the product.
This protein cold foam innovation announcement caused quite the stir at the Starbucks Leadership Experience. Attendees were excited about the prospects for better-for-you menu items that can deliver on taste. As Starbucks continues to explore new avenues for its beverage offerings, the company remains focused on providing high-quality products that resonate with its diverse customer base.
