McDonald‘s is set to delight its young customers and nostalgic adults alike with the introduction of 21 Lil McDonald’s Happy Meal toys, launching on July 1, 2025. One step into the display and it’s clear these tiny playthings spark unbounded imagination and exuberance in the young! Beyond that, they certainly bring back memories for anyone who loves their Big Mac childhood – including McDonald’s.
Beginning this summer, the new Lil McDonald’s Happy Meal toys will be in stores at participating locations. Each toy encourages open-ended play that will inspire children’s creativity and spark their imaginations. McDonald’s has intentionally made the toys to be as adorable and enjoyable as possible. These toys are a great fit for little shoppers and shoppers who never grew up.
Anna Engel, the Director of Marketing, Brand, Content & Culture at McDonald’s USA, shared her thoughts on the new initiative.
“As a parent, there’s something magical about watching your child’s imagination come to life with these tiny toys,” – Anna Engel, McDonald’s USA Director of Marketing, Brand, Content & Culture.
The upcoming debut of Lil McDonald’s toys is a huge step for the brand. It reaffirms their commitment to providing fun and joyful experiences to families. Engel further expressed her excitement by stating,
“That’s what makes Lil McDonald’s so special. It brings back my own childhood memories of playing McDonald’s and now I get to create new ones with my kids.” – Anna Engel, McDonald’s USA Director of Marketing, Brand, Content & Culture.
These toys can only improve the already cool Happy Meal experience at McDonald’s. Families have made this now nationally-adopted favorite meal since the very first one started! The studio has a palpable and infectious enthusiasm for designing products that resonate with their greatly prized youthful demographic. Meanwhile, they want to inspire 80s-style nostalgia in mom and dad.
