That’s why the summer of 2023 has turned into the pickle summer. In fact, this zingy dessert is riding an impressive wave of popularity! Across the Northeast, a deli’s innovative sandwich, which replaces traditional bread with a large pickle, has ignited widespread enthusiasm for all things pickled. Food lovers and social media influencers alike are flipping out over this phenomenon. It’s officially concreted the pickle’s place as a seasonal favorite!
As the pickle bandwagon continues to pick up speed, some big brands have hopped on board. Back in April, when Popeyes stole the spotlight with the launch of a limited-time, pickle-brined menu item, everyone clamored to join the conversation. The fast-food chain described its unique offering, stating, “This sweet-yet-savory lemonade is infused with real pickle juice for a surprisingly addictive sip that pairs perfectly with every item on the menu.”
The trend goes beyond sandwiches and beverages. Cheetos have really taken the flavor department up a notch this year! They recently introduced a new Flamin’ Hot Dill Pickle flavor to appeal to consumers looking for bolder, spicier snacks. Fans of all things snacking are enjoying the new flavor of dill with the signature crunch of Cheetos in every bite. This formidable combination has quickly proven to be a winning match!
Celebrities have gotten in on the pickle craze, too. In August, pop star Dua Lipa drew gasps from social media users with her creative mix-up of pickle juice, pickled jalapeños, and Diet Coke. This unusual combination really caught social media’s attention! It demonstrated a reality that’s become impossible to ignore: pickles have permeated every aspect of culinary innovation.
As the summer days roll along, pickle-flavored snacks take over grocery store displays, Dill quickly becoming the top flavor preference. The increase in pickle-centric recipes highlights how adaptable this ingredient is. There are folks putting pickle juice, pickled jalapeños on everything—cocktails, Appletinis. This nationwide trend is further reinforcing the pickle’s position as a cosmopolitan star of today’s culinary scene.
The new craze for pickles has certainly thrilled foodies to no end. Brands are just as excited to get a piece of this tasty trend! Restaurants and food businesses are jumping on pickle tastes and constituents. They want to bring in consumers looking for bold new taste adventures.
