Greenland, an independent territory of Denmark, is in the news again. This time, though, it’s less for geopolitical posturing and more to do with its growing tourism industry. The island received extensive media coverage when former U.S. President Donald Trump floated the idea of buying the territory. This has changed as Greenland now seeks to lure tourists to explore its colorful towns and sweeping nature and cultural offerings. It’s poised for a tourism boom, particularly since the opening of the new direct flight route connecting Nuuk to Newark, New Jersey.
For Casper Frank Møller, chief executive of Nuuk-based tour guide company Raw Arctic, this is the first step toward developing a much larger industry. So our goal and mission is to show and be the ambassadors of Greenland. He spoke passionately on the need to promote all the natural beauty and cultural experiences that Greenland has in store. I think it’s really important to represent our own culture, our own nature. Not by television, not by other people from other countries,” said Nukartaa Andreassen, who works for a water taxi company in Nuuk.
Visitors to Greenland have a wealth of experiences available to them. Visitors flock to the island for whale-watching tours. 59-year-old Pinar Saatci from Turkey felt excitement wash over her as she saw whales breaching along the ocean surface on her whale watching tour in June. Discover impressive adventures with famous puffin colonies. Come along on outfitted guided charters into remote native villages and immerse yourself in the indigenous culture and spectacular scenery.
Risskov Rejser, a Danish travel operator that has travelled to Greenland several times, sounded a cautionary note on the dangers of mass tourism. She made abundantly clear her great alarm with the phenomenon of mass tourism. The most negative outcome would be if tourists began to view the people of Greenland as a kind of living museum,” she said. Her worries underscore the importance of implementing sustainable tourism practices that honor indigenous cultures while welcoming visitors at the same time.
This political posturing has emerged as a free advertising campaign for Greenland’s nascent tourism industry. Møller thinks there’s potential in these genuine diplomatic discussions to bring more visitors. Explore our culture and experiences We’re so happy you’re here, and we can’t wait to share our culture and stories with the world,” said Andreassen, reflecting the eagerness of islanders to welcome travelers soon.
Despite rising geopolitical tensions, both Greenland and Denmark have repeatedly and unequivocally stated that the island is not for sale. They criticized leaked reports claiming that the U.S. was collecting intelligence in the area. This position allows Greenland to focus on what it does best: welcoming tourists eager to explore its breathtaking landscapes and vibrant culture.
