Picture this— Google recently released a truly game-changing new feature for its widely used Chrome browser. It offers shoppers in the U.S. AI-generated summaries to inform their shopping decisions. This powerful new tool consolidates product reviews from multiple credible third-party sources, guiding consumers toward more informed buying choices.
At present, this functionality is only available in English, but when deployed widely it will be accessible to a large majority of the U.S. market. Through UGC, Google is trying to make shoppers’ experiences more seamless and aids consumers with the most relevant information right on the browser.
The deep AI-powered summaries are based on a wide variety of review sources. Google works with high-quality partners across the board. Those providers are Bazaarvoice, Bizrate Insights, Reputation.com, Reselller Ratings, ScamAdviser, Trustpilot, TurnTo, Yotpo and Verified Reviews. By integrating feedback from these stakeholders, the new feature provides a 360-degree view of product quality and customer satisfaction.
With the impact of artificial intelligence continuing to permeate user experiences, this latest shift falls in line with the cataclysmic changes happening all around the tech industry. Rivals are already moving ahead with AI infusion to create a more effective browsing experience. Other noteworthy contenders have been Perplexity’s Comet, The Browser Company’s Dia and Opera Neon. These changes are reflective of a large and increasing interest in harnessing advanced technologies to make online interactions more convincing, compelling, and fruitful.
Sarah, a veteran tech reporter who has written for TechCrunch since August 2011, was one of the first reporters to cover these technological innovations. Prior to her time at TechCrunch, she was at ReadWriteWeb for more than three years. She is a skilled Information Technology professional with experience in banking, retail, and software industries. Her thoughts on the changing world of digital tools are brilliant.
