Costco has officially implemented new shopping hours for its Executive members, offering exclusive access to the store before regular members. This policy took effect across all Costco locations in the United States and Canada, allowing Executive members to shop from 9 a.m. to 10 a.m. on weekdays, Saturday from 9 a.m. to 9:30 a.m., and Sunday from 9 a.m. to 10 a.m. The program officially began with a soft launch this past June. Its primary purpose is to improve the shopping experience for its Executive members who pay an annual fee of $130.
The move to add these restricted hours is occurring in the wake of a significant increase in the library’s membership fee, which they announced last September. This increase is the price increase moving Executive members’ annual cost above $1,000 for the first time. Local Costco Gold Star, Business, and Business add-on members continue to benefit from a $65 annual membership fee.
Costco’s move to offer this staggering of shopping hours is a clear sign that the company is serious about rewarding its Executive members with more value. The membership comes with an access card that clearly identifies individuals eligible for these expanded benefits.
Benefits of Executive Membership
Costco Executive members get more benefits than just early shopping hours. The membership opens up deeper discounts and MileagePlus reward points on thousands of other purchases. That’s why it has earned the loyalty of rabid, repeat, and regular customers. This members-only benefit provides a plan-free, crowd-free, leisurely shopping experience.
The new policy gives Executive members the opportunity to shop one hour before other members. This adjustment produces a more peaceful environment in their stores, particularly during the busiest shopping hours. These initial hours are a boon to our on-the-go professionals and families who enjoy a quicker, but still fulfilling shopping trip.
“exclusive earlier shopping hours for Executive members” – Costco’s website
Communication with Members
Costco has publicized its expanded shopping hours to its members by way of an email notification sent out earlier this year. This type of communication ensured that Executive members were always informed about the changes. Now, they’re able to take advantage of all the ways that their membership pays off.
They initially piloted this early shopping policy in a number of Costco warehouses. Since then, it has grown to allow for every place. This rapid deployment is indicative of Costco’s commitment to embracing positive feedback and enthusiasm from Executive members during the pilot period.
Future Expectations
Costco should be proud to implement its new policy. These new, members-only early shopping hours are projected to significantly enhance in-store shopping experience for its Executive members. Costco recently rolled out “VIP hours” to improve its customer experience. With this shift, the popular chain doubles down on the company’s focus of further rewarding their most loyal customers.
