Now, Zehra Naqvi has released Lore, a new social network designed to fundamentally change the way fans interact with their interests online. The release of Lore is a major breakthrough in the social media landscape. It aims for niche communities, focusing user experience on the central goal. Lore’s intimate, interactive experience weaves together fan theories, cultural contexts, and easter eggs to create an immersive experience. This ensures that anyone who uses an app can rediscover the fun of being online.
Created for individuals who are tired of the noise and chaos of conventional social media, Lore cultivates a direct personal experience. Users can explore custom, dynamic charts that highlight their fandoms. They receive monthly interest-based updates and early access to an AI tool built to increase their engagement further. For Naqvi, Lore is about more than social media. It captures her larger mission to restore the magic of early internet experiences, before they got splintered and serious.
The Vision Behind Lore
Zehra is one of a new class of online creators who have been driving home the importance of this interest-first, niche-focused social media reality. Her aim in building Lore is to provide a place for those fans to dive deep into all things they love. Unlike the larger platforms, she hopes to remove the distractions that Donnies might encounter.
“The platforms that won were the ones that kept people scrolling the longest, not the ones that made them feel the most connected,” Naqvi explained. It’s this revelation that drives her passion. She’s passionate about delivering a platform where users can authentically engage with what they love and other superfans.
Naqvi’s vision stems from her belief that “now there is an abundance of content but a scarcity of joy.” Lore hopes to redress this equation by building a community that supports artists and creatives, and inspires connection and engagement. Users are just starting to refer to her as “Mother Lore.” This nickname embodies the close relationship she works tirelessly to foster with her fans.
Features That Foster Engagement
Lore’s toolset ranges from custom fandom graphs to monthly fandom reports that help fans stay updated on the saga of their favorite fandoms. These features are designed to increase user engagement by helping users learn about new trends and developments that matter to them specifically.
One early tester encapsulated the experience by stating, “It’s like Wikipedia — but if Wikipedia knew exactly what I was thinking,” highlighting how Lore’s tailored approach differs from traditional information repositories. Once equipped, this peculiar combination of features will permit users to explore internet rabbit holes and their dangers together, fostering a radical sense of community.
Additionally, Naqvi has publicly stated that she wants Lore to bring utility in addition to intimacy. “What we have learned is that depth matters more than breadth,” she noted, emphasizing the importance of meaningful connections over superficial interactions.
A New Era of Social Media
As social media matures, the next generation of platforms is putting participation front and center. Alphonzo Terrell reflects this shift by stating, “The next era of social media isn’t about the biggest follower counts; it’s about depth; helping people find their people.”
Lore is a perfect case in point for this trend. It gives them an intimate space to connect and be authentic without the pressure of an algorithm-curated feed. Naqvi believes niche spaces allow individuals to showcase their interests authentically, saying, “Niche spaces give people permission to be specific and to show up as their whole selves.”
In this new creator-focused social media environment, Naqvi has quickly established herself as a creator on the leading edge of promoting authentic relationships. She imagines Lore to be a space where individuals have control over their experience but are able to engage within these rich communities.
