With these changes Netflix is set to take the user experience to new heights. Elizabeth Stone, a Product Exec at the streaming behemoth, announced that they are moving into new vertical video experiments. Stone told us on his recent appearance on these developments. He reiterated that while Netflix is interested in new content formats, it’s not looking to compete directly with platforms such as TikTok. Whatever the case, users can look forward to the first CrossCut experiments being rolled out over the next few quarters and into 2026.
The company’s foray into vertical video comes amid upgrades to its current video clipping feature, Moments. This new Clip feature enables users to easily create shareable clips of their favorite moments from shows and movies. It’s a great way to develop a cultural connection with the content! Stone highlighted the importance of Moments, stating, “We’ve been innovating on Moments, which allows kind of a social connection to some of the content by allowing a member to take a clip and share it with their networks.”
TechCrunch’s Sarah Perez, an expert in the function who has written about the feature extensively, covered this latest update to Moments. Previously, Perez spent over three years at ReadWriteWeb and has a background in I.T., working across various industries such as banking, retail, and software. Her criticisms of Netflix’s new approaches to film distribution and canceling projects have made her something of a rockstar among the tech community.
So, on September 3, 2025, we saw the announcement of the update to the Moments feature. This update provides users with more options to control exactly how they clip scenes. Stone highlighted this local-language content initiative as the most surprising and potentially game-changing aspect of Netflix’s new content strategy. “We’ll use some of these new canvases we have, like vertical video, to start to experiment with new content types,” she explained. That all starts with the addition of co-exclusive podcast content, first brought to mobile devices, and soon, living room televisions.
Quizzed about the creative possibilities of this new foray, Stone made it very clear what Netflix is after. “Netflix is not intending to copy or chase exactly what a TikTok or others are doing because we think that there’s a certain type of entertainment — or moment of truth — that’s especially valuable to our members,” she said. This continued emphasis on providing one-of-a-kind entertainment experiences is still at the heart of Netflix’s brand.
With each of these innovations, users can look forward to a more dynamic and immersive experience that meets the needs of today’s on-demand and mobile viewing environment. The merger of TikTok-type vertical videos with the new or improved podcast menu should provide a much broader, fresher user experience on Netflix.
