Logan Morris, a 20-year-old forward, was selected from the Western Jets in Melbourne. He’s now getting ready for the mighty Melbourne Cup! Just last week, he was seen on a jet ski approaching the event. He had been out with Stephen Power, the now-famous Bloggsy, the viral racing daddy blogger. Since its inception, Power has proven to be a dominant force as an influencer in the racing landscape. Now he has over 220,000 followers on X and 67,000 on Instagram!
Morris’ footballing career has been nothing short of stunning. As a player, Chris has been a two-time premiership winner with the Brisbane Lions. His collaboration with Power is an example of the ways that sports and social media are shaping each other. This is perhaps most serious during one of Australia’s biggest race events.
Stephen Power flew in from England especially to help promote the feature races over the Spring Carnival. He has garnered a lot of national attention for his remarkable betting acumen. Earlier this year he bet more than $10,000 on Via Sistina to win the Cox Plate. The horse went on to win, sealing Power’s reputation as a major force in the racing world.
The duo’s camaraderie shone through as they sailed into the Melbourne Cup together. Power took to social media to express his enthusiasm, writing,
“Morning everyone, we are on the way to the Melbourne Cup on a boat with the bad boys – let’s go racing!”
That kind of excitement perfectly embodies the natural exuberance of the event, and the overall growing dynamic between sports and digital influencers. Morris … Morris shared his excitement for the day ahead, but was equally as animated himself as he joined in to get the crowd pumping.
“This is gonna be some day. We’ve got these lovely lads in the back. Let’s go, baby! Come on!”
Both Morris and Power are part of an exciting new ecosystem where athletes and influencers work together to provide one-of-a-kind experiences for fans. With Power’s rise from obscurity to becoming one of the most recognized racing influencers globally, his partnership with Morris is notable.
Today, the Melbourne Cup is much more than Australia’s richest horse race. It’s a now a vibrant cultural phenomenon that attracts everyone from sports celebrities to social media influencers. Now, as Morris gets ready for this storied race, his partnership with Power could help raise his profile outside of the game of football.
