A recent survey reveals that 74 percent of Australians are gearing up for a summer holiday this year, showcasing a strong desire to explore both local and international destinations. Conducted by the Tourism and Transport Forum (TTF), the survey involved responses from 1,510 Australians, reflecting the current travel intentions of a significant portion of the population.
Of the respondents, 34 percent intend to take a vacation in their home state. This demonstrates an unmistakable desire for quick, close-to-home escapes. At the same time, 25 percent said they planned to take a trip within their home state and 15 percent are aiming for international journeys. Australians are ready to dive into summer. Yet they are still focused on making the most of the season—especially now, with varying local travel bans and budget concerns still in effect.
The Gold Coast continues to be the number one destination for domestic Australian tourists. A notable 11 percent are intending to travel to this favored sunny coastal destination. An impressive 29 percent of domestic tourists are headed to New South Wales. The same number is waiting to visit the wonders of Queensland. On top of this, 62 percent of visitors head to Victoria, while Western Australia and South Australia only receive 6 percent each.
Yet, more compelling than the siren song of international escape, the bottom line has taken a sledgehammer to our travel intentions. As per the survey, more than half of professionals—54 percent—said that economic limitations have forced them to make tough choices. All travelers are moving towards a more value-oriented mindset. In reality, 75 percent of respondents plan to spend under $5,000 on their visits.
For Americans eager to travel abroad, countries like Japan and New Zealand have made waves. That’s why this summer, nearly 11 percent of Australians are ready to flock to Japan. At the same time, 14 percent intend to visit New Zealand.
Sarah King, a travel expert from comparison site Finder, added that there are positive environmental impacts to accessing less crowded spots in Australia.
“Destinations such as Jindabyne, NSW and Daylesford, VIC can potentially offer average daily accommodation rates of up to 55 percent less than the popular coastal hotspots and often less crowds.” – Sarah King
This newfound wisdom will likely come as good news to vacationers looking for both inexpensive trips and less busyness on their holidays.
