As the year draws to a close, all the big streaming platforms open up their little windows into the past year, inviting listeners to enter. This allows listeners and viewers to look back at their habits from the past year. From Apple to Duolingo, TikTok to YouTube, Deezer to SoundCloud, all launched personalized experiences that help users better understand what they like, what’s changing, and what’s trending. These reports serve to spotlight the most popular content, yes—but more importantly, they spark the discovery and development of new artists and genres.
Apple’s Replay 2025 is the most prominent example, paving the way with a number of creative sections designed to deepen user engagement. The “Discovery” section showcases new artists based on individual listening habits, while the “Loyalty” section emphasizes annual favorites. Additionally, the “Comebacks” section highlights artists who have re-entered users’ playlists, creating a comprehensive overview of musical journeys throughout the year.
Apple Replay 2025 Enhancements
Apple Replay 2025 comes loaded with advanced features and functionalities aimed to customize and enhance the user experience. Don’t miss our new “Discovery” section! It spots emerging talent for you to discover, based on the listening habits of millions of Spotify users just like you. This new feature allows users to expand their musical horizons and explore the talents they perhaps haven’t paid attention to before.
The “Loyalty” section recognizes the artists that have gained a permanent spot in users’ hearts. It offers a window into the creative genius that keeps fans coming back every single year. Besides honoring their all-time favorite musicians, this feature creates a more personal and intimate relationship between the artist and listener.
The personalized layer deepens further with the “Comebacks” section, which spotlights artists that have made a comeback back in users’ playlists. This encourages listeners to reconnect with music that they may have otherwise skipped over. More importantly, it’s a great example of how musical preferences evolve and progress over time.
“How did my listening change over the year?” – techcrunch.com
Duolingo’s Year-in-Review Experience
Duolingo has entered the year-in-review arena, doing so in its own distinctive way. The itinerary-making platform leaves its users with a whopping ten-page PDF summary. Here are the most important takeaways from his yearlong learning experience, summarized in his own words. This new experience focuses on fun metrics like all-time total XP earned and your longest streak.
The summary is a record of your accomplishments. The test provides you an understanding of what kind of learner you are. By learning more about how they interact with the platform, users can more effectively personalize their learning paths in the future. This individual feedback inspires repeat participation and drives learners to achieve their learning objectives, as thousands of motivated adult learners will do in 2023.
Duolingo’s year-in-review highlights the importance of reflecting on personal growth, making it an essential tool for users aiming to enhance their language skills.
TikTok and YouTube Recap Features
TikTok has gotten in on the action too, recently releasing their own Recap. Now, users have a more convenient way to look back at their most watched videos throughout the year! This feature showcases trending content that resonated with users, providing insights into personal preferences and social engagement over the past twelve months.
Check out YouTube’s new Recap feature, which summarizes all of your top channels and interests. This new feature doesn’t stop at simply showing the most watched videos though, it highlights how our viewing habits have evolved over the past year. Through this analysis of their viewing patterns YouTube is attempting to make users more aware of their changing interests and consumption of content.
TikTok and YouTube are doing their utmost to protect the integrity of systems, and keep these games rigged. They offer useful insights into how and when users are interacting with video content year-round. These types of content both recognize the accomplishments of users and motivate them to keep engaging with the platforms.
Deezer and SoundCloud Yearly Overviews
Meanwhile, Deezer’s My Deezer Year 2025 gets artsy with a “romantic comedy” trailer theme for its summary graphics. Through charm and whimsy, this unexpected and delightful dashboard pulls users in and makes learning fun. It just adds to the fun of looking back on their musical journey so far!
Unlike Spotify Wrapped, SoundCloud’s 2025 in review is all about giving you a complete breakdown of your top five artists, albums, tracks and moods. It even comes with an embedded playlist of the 50 most popular songs streamed all year long. This comprehensive recap allows SoundCloud users to reflect on their musical preferences while discovering new tracks they may have missed.
Both of these platforms are ultimately about making us all more engaged and excited with unique, celebratory experiences, honoring how we listen.
