AMC’s revolutionary new promotion—joining the popular trend of monthly subscription services—takes aim at making moviegoing more affordable. Beginning July 9, the cinema chain will roll out “50% Off Wednesdays.” AMC Stubs loyalty members can enjoy a 50% savings on standard adult evening tickets all day every Wednesday!
Adam Aron, Chair and CEO of AMC, unveiled the promotion in a recent statement, emphasizing the company’s commitment to providing an enhanced cinema experience while ensuring affordability for moviegoers. An estimated 36 million active members of the AMC Stubs loyalty program will benefit from this move. New customers can score even more by signing up for the AMC Stubs Insider program at no cost.
This most recent advance comes on the heels of a major box office increase over the summer and fall months. AMC has claimed a record box office for April and May so far, indicating that a robust rebound in the film business just might be underway. Aron sounded another positive note, one that appears likely to continue through the end of 2025. This seems like an ideal match to support AMC’s recently announced pricing plan.
“Realistically, we could not have made this change to our ticket pricing strategy until the box office showed true signs of sustained recovery,” – Adam Aron
Aron went on to emphasize the company’s mission to provide the best possible out-of-home moviegoing experience at AMC theatres. At AMC, we’ve been doing the most to provide the very best moviegoing experience, with comfy seats, premium formats and better food and drink at our theatres,” said Arnall. Now, for the first time, we’re excited to do the same with moviegoing through ‘50% Off Wednesdays,’ our new affordability initiative.
The “50% Off Wednesdays” promotion should continue to attract both repeat loyal members and first time customers. They’ll go crazy for this inexpensive way to experience movies! Please note this offer is only valid for adult evening regular tickets. Get access to new releases and the hottest titles without going over budget!
