Barbie, Mattel’s iconic doll brand, has a pretty radical announcement! They’re introducing their very first doll uniquely designed for children who are diagnosed with Type 1 diabetes. This exciting news represents a step forward in inclusivity and empathetic representation for young viewers. It guarantees that all children have the opportunity to see themselves reflected in the toys they enjoy. The doll features a continuous glucose monitor on its arm and an insulin pump connected at its waist. Each symbol in this design represents the daily burden that individuals with diabetes navigate.
This is why Krista Berger, senior vice president of Barbie and global head of dolls, was thrilled about the launch. She described it as “surreal and special” to be able to see Barbie dolls made in honor of Type 1 diabetes. She explained Barbie’s incredible power in helping (and hindering) children’s first impressions of what the world is like. By adding medical conditions such as Type 1 diabetes to its line up, Barbie educates children about crucial health topics.
Barbie doll, with the new type 1 diabetes pastel blue purse. Whether used to carry snacks or diabetes care supplies, this handbag is a wonderful reflection of everyday life for kids living with this illness. Of course the company is hoping that this doll will resonate with kids. It empowers them to picture themselves not only in the narratives they produce but in the dolls they love.
Model and Type 1 diabetes advocate Lila Moss recently got an awesome surprise. She received a Barbiedoll that’s modeled after her and includes visible skin patches. Moss spoke about her deep emotional attachment to the project. It’s personally meaningful to her because her brother has been living with Type 1 diabetes since age three.
“It’s an absolute honor to receive a Barbie doll as a part of the brand’s efforts to grow awareness and representation surrounding type 1 diabetes,” – Lila Moss
Fitness instructor and fellow advocate Robin Arzón got her own Barbie doll. Drawing from her own experience with the condition, Arzón stressed the role of advocacy and education.
“After being diagnosed with type 1 diabetes a decade ago, I’ve found a lot of purpose in advocating for people with the condition,” – Robin Arzón
Mattel remains committed to fostering inspiring and inclusive stories about life with Type 1 diabetes. Their partnership with advocates such as Moss and Arzón further demonstrates this commitment. Aaron J. Kowalski, CEO of Breakthrough T1D, expressed enthusiasm for this partnership, indicating that receiving messages from individuals who feel represented by these dolls is profoundly meaningful.
“We were thrilled when Barbie approached us to collaborate on the development of the Barbie doll with type 1 diabetes,” – Aaron J. Kowalski
The Ella fun fashion doll will be sold on the Mattel Shop as well as in major retail stores nationwide. This effort is in line with Mattel’s greater commitment to inclusivity. It demonstrates that life with Type 1 diabetes can be vibrant, beautiful and empowering.
