Baskin-Robbins is rolling out a new summer promotion called the Parent Pass, offering $1.99 scoops exclusively to Baskin-Robbins Rewards members. This special two-week offer taking place from June 16 through June 27 is available at participating locations across the country. Parents everywhere will welcome the sweet relief this promotion brings as they face long summer days with children at home.
The move follows an increasing outcry from parents as school vacation periods get underway. Nicole Boutwell, the vice president of brand marketing and culinary at Baskin-Robbins, knows how summer mornings feel. She acknowledges the energy and movement that accompany this bustling season. She states, “The days between the last school bell and the first day of summer camp can be long, loud, and full of 5 a.m. wake-up calls.”
Boutwell adds, “You’ve got this — and we’ve got the ice cream to help you through it.” The Parent Pass promotion encourages parents to enjoy Baskin-Robbins’ new ice cream flavor—parenting. In the process, they can produce priceless memories with their kids.
On June 1, Baskin-Robbins introduced Trolli Sour Blast as its new Flavor of the Month. It happens to be the brand’s thrilling first-ever partnership with Trolli gummy worms! Sour Brite Crawlers This brand-new limited-edition flavor includes a tasty combination of Trolli’s signature sweet and sour flavors in the form of fun and colorful gummy crawlers. In addition to this new flavor profile, Trolli has launched Trolli Sour Blast Fizz. They have introduced the delicious new Trolli Dirt ‘n Worms Sundae to their summer line-up!
Baskin-Robbins’ website encapsulates the essence of summer by stating, “The kids are home and the days are long.” The new lineup, according to Boutwell, is designed to be “a tribute to the bold, playful spirit of summer.” This emphasis on play and imagination is designed to connect with families looking for memorable experiences to share in the warmer months.
