The iconic home goods retailer Bed Bath & Beyond comes roaring back! They’ve done more than change their name—they’re pursuing a bold new vision. The Brand House Collective, Inc. is coming at you with some pretty incredible news! The inaugural Bed Bath & Beyond Home store will debut in Nashville, Tennessee, on August 8, 2025. This is a big step for the brand, which shuttered all 360 of its brick-and-mortar locations.
In June 2023, Bed Bath & Beyond was reborn under new ownership, after Overstock bought its intellectual property. The objective of the overhaul is to re-establish the brand. It’s an indelible part of American life and a respected guest in millions of American homes. As part of this effort, the new store concept will move more aggressively toward a streamlined, curated selection of mission-driven home goods while honoring our legacy.
Complementing its reopening strategy, Bed Bath & Beyond Home will honor legacy Bed Bath & Beyond coupons. By making this decision, customers have some assurance that even with everything else going on, this is not going to change. Furthermore, the store naturally wants to offer new coupons to bring back former regular customers along with new first-time shoppers.
“This isn’t just a store, it’s a fresh start for a brand that means something special to so many families,” said Amy Sullivan, the CEO of The Brand House Collective. Her quote speaks to the company’s desire to refresh the brand’s perception while staying true to the brand’s values.
The inaugural Bed Bath & Beyond Home store is about to open in Nashville! This decision underscores the city’s emerging prominence as a regional retail and commerce powerhouse. The goal of The Brand House Collective is to provide a fun, engaging shopping experience that appeals to area residents and tourists alike.
Nashville’s selection as the launch site underscores the city’s appeal as a destination for innovative retail concepts. The Brand House Collective hopes that the store’s potential will be realized. Like Hope, they hope it will serve as a model for future sites around the country.
