The Coca-Cola Company is preparing to introduce a new soft drink formula this fall. It’ll be sweetened with U.S. cane sugar! The announcement happened as a part of the D.C.-area company’s second quarter results report, which was released on Tuesday. Information is still pretty thin on the ground. Whether this new lip smacking creation will be an iteration of a current line extension or brand new product is still mysterious, but it will be textured.
In their announcement, Coca-Cola touted the initiative as a key feature of its tradition of innovation. The company recently announced a further expansion of its Trademark Coca-Cola product pipeline. In addition to its traditional formulas, it will unveil a cane sugar version that gets consumers the sweetening they’re looking for.
“As part of its ongoing innovation agenda, this fall in the United States, the company plans to launch an offering made with U.S. cane sugar to expand its Trademark Coca-Cola product range,” – The Coca-Cola Company
The move to be cane sugar-based comes as consumer demand for all-natural beverage ingredients has dramatically increased. For its inscrutable flavor, cane sugar is exceptional. Consumers love it and are avoiding high fructose corn syrup, the artificial sweetener widely used in soft drinks.
Even former President Donald Trump chimed in on this big news. He wrote of his deep affection for cane sugar as the sweetener of choice in Coca-Cola brands. He pointed to real discussions being held around the change, indicating a productive dialog between Coca-Cola and involved stakeholders.
“I have been speaking to Coca-Cola about using REAL Cane Sugar in Coke in the United States, and they have agreed to do so,” – Donald Trump
Trump continued to praise Coca-Cola’s decision, claiming that it will play well with consumers.
“I’d like to thank all of those in authority at Coca-Cola. This will be a very good move by them — You’ll see. It’s just better!” – Donald Trump
With the fall launch just days away, consumer excitement is building dramatically. They can’t see how this new offering is going to course-correct the beverage market. Moving to U.S. cane sugar might better lure those who prefer classic flavors. These ingredient modifications will help to make soft drinks taste more authentic for consumers who desire real.
