This past summer, Jet2 holidays created phenomenal buzz. The terms nothing beats a Jet2 holiday and Jet2 holiday song were the number one and two breakout searches in the lifestyle category for July 2025. This surge in popularity highlights how a travel advertisement has captured the attention of millions, resonating with audiences across social media platforms.
Jet2’s jingle, “nothing beats a Jet2 holiday!” That same bouncy jingle has been sung in Jet2 ads since 2015. Over the years it has organically turned into much more than a catchy marketing tagline. The song has since served as the boarding music on Jet2 flights. This goes a long way to making an impactful experience that travelers have right from the time they step aboard.
Viral Fame on Social Media
The advertisement has unintentionally transformed into the trending sound of summer 2025, with millions of social media users sharing videos set to the “nothing beats a Jet2 holiday” audio clip. According to Google Trends data, the phrase has skyrocketed in usage. Its connected song, “ASMR,” is hitting the lifestyle world hard.
Over 1.4 million videos using the original sound have surfaced on TikTok. Most importantly, they focus on both the ridiculous adventures and wonderful encounters that travel brings to our lives. It seems to have gone viral, attracting ordinary travelers and major movie stars to its call. Trust us — everyone wants to be part of the fun!
“50 pounds off per person” – Zoë Lister [“nothing beats a Jet2 holiday” – source]
This form of broad-based participation is a great example of how impactful advertising can develop deep emotional links between consumers. Acclaimed artist Zoë Lister’s powerful voiceover amplifies the advertisement’s call to action. Nothing beats a Jet2 holiday,” she sings in full harmony with the triumphant melody of Jess Glynne’s 2015 hit “Hold My Hand.”
In-Person Reunion at Capital FM
In a serendipitous twist, Lister and fellow voiceover artist Glynne ended up meeting in person for the first time. Their paths first collided during their time at Capital FM, the UK’s No.1 music station. They brought this viral sound to life during their live performance, further cementing their connection to audiences. This unfortunate moment contributed to the ad’s enduring legacy.
Countless versions of the audio have surfaced since it gained viral fame, allowing for creative and funny takes from users to spread like wildfire. From delayed travelers sharing their frustrations to comedic takes on vacation planning, the catchy tune remains a firm grip on the internet.
