McDonald’s is officially reviving its beloved McDonaldland characters, a move that is sure to evoke nostalgia among fans of the iconic fast-food franchise. These guys are returning just in time for their debut alongside a brand new limited-time menu item. So stay tuned for the big reveal on August 12th! This new platform invites guests to travel to the magical kingdom of McDonaldland. There, iconic characters like Grimace and the Hamburglar jump off the screen!
Thank you McDonald’s for taking us on a creative trip down memory lane! Looking forward to the upcoming McDonaldland Mt. This delicious shake adds some exciting new flavors to the mix! It’s all part of a bigger effort to create a fully immersive experience that connects their fans with the things they loved so much as children.
“Over the past few years we’ve seen how fans flock to our characters, everyone from Grimace to the Hamburglar,” said Jennifer “JJ” Healan, McDonald’s Vice President of U.S. marketing, brand, content, and culture. The return of these characters engages the parks’ storied past and is very much focused on the future, combining nostalgia with cutting edge innovation.
To complement the new shake, McDonald’s has partnered with luggage brand Away to take the McDonaldland experience to the next level. Beginning on August 18, Away will distribute free luggage tags and bag charms at its stores. These are just a few of the freebies you will get with any order! These themed products will be offered in limited quantities, giving fans a cool piece of McDonaldland-themed magic to take home with them.
There’s a whole enchanted dimension of McDonaldland, with wacky spawn-characters, locations and wizardry, Healan continued, underscoring the brand’s focus on bringing this whimsical world back to life.
The partnership with Away represents a unique crossover, merging the realms of fast food and travel in a way that resonates with both brands’ audiences. Through meaningful collaboration, we’re working hand-in-hand to produce experiences that live long past the restaurant’s opening day.
McDonald’s will be implementing these changes with a big bang. It’s no surprise that the company has taken customer passions for its classic characters to heart. When McDonald’s decides to bring back McDonaldland and its quirky mascots, longtime patrons rejoice. Releasing The Classics Collection 30 years later welcomes a new generation to discover the brand’s deep-rooted history.
