On the morning of November 6, Starbucks released its long awaited 2025 holiday cups, menu and related merchandise. Customers raced to stores to be the first to get their hands on the thrilling new products. Topping the list of popular products was the Starbucks Bearista Cup, a 20-ounce glass cold cup that costs $29.95. The launch of this celebratory merchandise came right on the heels of unveiling the company’s full Hello Kitty collection.
The Bearista Cup became an instant hit on social media, especially on Instagram, where Starbucks prominently featured the product. The post attracted over 16,000 comments, transforming the comments section into a forum for customer complaints regarding the cup’s rapid sell-out. Many expressed frustration at the limited availability, with some claiming they camped out overnight to secure their purchase but ultimately left empty-handed.
Starbucks joined you in realizing just how crazy the demand would be for the Bearista Cup. A spokesperson said that the response to our merchandise has eclipsed even our wildest dreams. They went on to explain that even with shipping out more Bearista cups to coffeehouses than almost all other holiday items, those cups and some other offerings still sold out in record time. This oped shows they are listening to their customers and knowing how fed up people are.
The spokesperson expressed regret for frustrated customers’ wishes. They continued, “We know how many customers were looking forward to the Bearista cup and are sorry for any disappointment this caused.
The buzz about Starbucks’ holiday merchandise isn’t just limited to the company’s new Bearista Cup. The firm has made a commitment to release more fun products regularly during the holiday period.
