Starbucks just got everyone’s hearts pounding with its tantalizing teaser for the most Instagrammable beverages of 2025. She and her friends broke this news in an exclusive segment on “Good Morning America.” As always, the coffee colossus has them hooked with new flavors and concoctions bursting with creativity. Along the way, they presented drinks that have literally broken the internet! One of these star-studded creations is the strawberry matcha, which has become an instant favorite among Culture & Co.’s patrons.
The strawberry matcha drink is inspired by that iconic delicious gummy shark candy flavor. We’re pretty certain this scrumptious mixture will have grownups and kids clamoring for more! This beautiful creation pairs the bold and bitter notes of green matcha with the sweet and fruity flavor of strawberry. Naturally, it’s this perfect blend of both that has brought it to social media’s attention this summer. Starbucks fans can easily recreate this trendy beverage by ordering a Venti Pink Drink with added strawberry puree, heavy cream, three scoops of strawberry inclusion, three scoops of vanilla bean powder, and matcha cream cold foam.
Fortunately for fans, Starbucks has confirmed that, thanks to the strawberry matcha’s customizable ingredients, this striker can be enjoyed all year round. The drink’s popularity is fueling a larger trend. The company has put together their picks for 2025’s other buzzworthy beverages too.
Dana Pellicano, Starbucks’ Senior Vice President of Global Product Experience, emphasized the importance of customer engagement in shaping the brand’s offerings.
- A Dubai chocolate-inspired matcha latte
- A Delta-Inspired Cookie Drink
- A Pink Drink with Pearls
- A Grande Iced Matcha Latte with two pumps of pistachio sauce and chocolate cream cold foam
- A Venti Iced Brown Sugar Oatmilk Shaken Espresso featuring white chocolate mocha sauce, vanilla sweet cream cold foam, and caramel drizzle
- A Venti Vanilla Bean Crème Frappuccino with three pumps of raspberry syrup and whipped cream
This collaborative move reflects Starbucks’ larger trend of responding to consumer preferences and trends by experimenting with its menu. The company continually courts customers’ imagination and dreams with their products. This partnership enables the creation of distinctive drinks that hit at a different level culturally.
“Our customers and partners co-create the Starbucks Experience, and the creativity we see in viral drinks on social media is a real-time conversation with them. Their enthusiasm inspires us to set trends and shape what’s next, ensuring our menu reflects innovation and the evolving tastes of our community,” – Dana Pellicano
As social media continues to influence consumer choices, Starbucks remains at the forefront of beverage innovation by tapping into these platforms for inspiration. Viral drinks, the drinks that excite the customer and keep them coming in. They highlight the deep connection between the brand and its most passionate defenders.
As social media continues to influence consumer choices, Starbucks remains at the forefront of beverage innovation by tapping into these platforms for inspiration. The concept of viral drinks not only enhances customer engagement but also illustrates the dynamic relationship between the brand and its loyal clientele.
