Aston Martin continues to cement its commitment to making stunning cars. They’ve gone on record to say that it will not be artificial intelligence taking the lead in designing their legendary cars. Aston Martin automobiles are known for their beauty and performance. They’ve made their name as one of the most exquisite machines in the world. Aston Martin’s executive vice president and chief creative officer Marek Reichman touched on this notable idea in a conversation with Recode. He stressed the brand’s unique approach to craftsmanship and its aspirational vision for the future.
• Reichman further emphasized the company’s poor track record. He then boldly announced, “We’ve become known as maybe the brand with the most beautiful cars in the world. This acknowledgement is a testimony to Aston Martin’s continuing dedication to combining artistry with the highest level of engineering excellence. Each and every car they build just seems to radiate opulence and breathtaking design.
Aston has made impressive strides to deliver in all aspects, specifically interior quality and driving performance. Today, they compete directly with longstanding German sports car makers. New technologies, such as CarPlay Ultra, underscore the brand’s willingness to innovate. Developed in close cooperation with Apple, these innovations focus on the new consumer logic. More convincingly, 98% of Aston Martin’s U.S. customers have Apple CarPlay activated. This isn’t just a happy coincidence – there is a deep alignment between technology and customer experience.
All the latest models from Aston Martin have come to exemplify the company’s commitment to stunning design and extreme performance. With the Valkyrie, Aston leaves caution at the door as it makes an even bolder statement in the hypercar segment. For now, the DB12 Volante has impressed us tremendously with its outrageous Frosted Glass Blue exterior paint. Together, these models are laying out Aston Martin’s playbook. Their goal is to produce vehicles that are equally beautiful and inspiring to drive.
On August 19, Aston Martin celebrated its 75th Anniversary in The Americas, an event that represented a momentous milestone in the company’s storied history. In its 113 years of existence, the company has produced just 130,000 cars. Remarkably, 96% of these vehicles are still on the road today! This automotive achievement further highlights the marque’s dedication to building high-quality long-lasting vehicles, while making its vehicles exceptionally collectible.
In addition to automotive advancements, Aston Martin has ventured into real estate by launching its first ultra-luxury residence in Asia. The completion of the N°001 Minami Aoyama townhouse in Tokyo represents an exhilarating new chapter for the brand. This comes on the heels of their remarkable sell-out success with Aston Martin Residences in Miami, where they sold an astounding 99.9% before even officially launching.
Indeed, Aston Martin has their eyes firmly set on the future. Which is exactly what they’re hoping to do when they proudly display their one-of-a-kind beauties including the astonishingly rare Vanquish at glittering concours like Pebble Beach Concours d’Elegance for years—perhaps decades—to come. Reichman expressed the importance of this vision, stating, “I think engagement is critical for our customers.” Troy shared that in order to stand out and be heard in a crowded market, it’s increasingly important for organizations to target those high-net-worth individuals.
