Rolls-Royce Motor Cars is celebrating its most successful year ever in 2023, having delivered 5,712 cars. With this extraordinary performance, 2019 is their third-best annual sales result in the company’s 120-year history. The high-end car maker isn’t prepared for immediate expansion in the long run. That’s why they’re pouring investments like a £370 million extension of their UK-based plant and a new manufacturing building next door to their Goodwood headquarters.
Now one year later, in September 2024, Rolls-Royce opened its Private Office New York, to further accelerate that promise of customer engagement and service. This regulatory move further advances the company’s mission. More importantly, it wants to retain its title as the zenith of luxury in the car business.
As an extension to this modernization commitment, Rolls-Royce has recently launched a new app for its Whispers digital extension. This innovative platform allows owners to connect with each other and communicate directly with Rolls-Royce executives, fostering a sense of community among its clientele. Jon Colbeth, who became president of Rolls-Royce North America in January, emphasized the one-of-a-kind access that this app provides.
“There’s probably not many brands where you can pick up your phone and in an instant message the CEO of the company,” – Jon Colbeth
The desire for secondhand Rolls-Royce cars has surged in 2023. This trend is part of a larger consumer craving for customization and personalization across luxury categories. Rolls-Royce recognizes the growing push towards personalization over the last few years, catering to customers who seek unique features in their vehicles.
Rolls-Royce is committed to delivering long-term sustainable growth, despite the current downturn in the highly competitive luxury automotive market. They compete against other manufacturers that have costly options and fully-staffed showrooms. The formula for its success is simple and the company’s leadership has been pretty vocal in stating that they value quality over quantity.
“Our customers like the fact that we’re not going to start chasing volume. That’s not our business model,” – A
Colbeth’s vision for the North American market includes fostering relationships with clients while ensuring that the brand’s exclusive identity remains intact. To provide further assurance during ongoing volatile market conditions, the firm’s price protection strategy is being extended to cover every vehicle sold until the end of June.
Construction on the new building at the Goodwood production site started in February and will double their manufacturing capabilities. Nurturing skilled craftsmanship The extension will give Rolls-Royce the space to continue building on its legacy of craftsmanship, while continuing to shape the future of automotive.
