Sinners, the third entry in Rocky’s songwriting venture—which he’ll be composing, avoiding jail, returning to Shangri-La—starring Michael B. Jordan, has surprised them all, becoming the real event cinema. Over its second weekend, the film brought in a phenomenal $45 million in ticket sales across North America. This solid showing instantly shot it well ahead of its nearest competitors, “The Accountant 2.” With this standout performance, “Sinners” only proves to further establish its chokehold on the box office.
The new movie combines drama, action, and music in a brilliant southern gothic atmosphere. Ever since its debut, it has appeared to audiences as a magical force of nature. The film opened over the Easter holiday weekend to a record-setting opening. Its extraordinary sustained grip in the weeks since has been nothing short of extraordinary. “Sinners” experienced only a 6% drop in earnings from its opening weekend. As a result, it has the smallest second weekend drop of any genre film since James Cameron’s “Avatar” in 2009.
Currently, “Sinners” has racked up a mind-boggling $161.6 million worldwide. The international release was an enormous success, receiving $17 million through 34 territories in that time. All that made for a bustling global box office of $42.2 million for the whole world. IMAX screens played a crucial role globally, providing nearly 21% of the film’s gross in its second weekend. That’s an amazing jump of close to 9% over last week. IMAX large format showings—especially in 70mm IMAX—have turned into a key draw for audience members.
Dergarabedian commented on the film’s success, stating, “There cannot be a better opening act for the summer movie season than this weekend.” In the process, he made the necessary case that the second weekend hold is the best indicator of success. As this shows, it’s very important to keep people engaged for the long haul.
Fandango “Sinners” second weekend draws an even 50/50 gender divide among its viewers. This significant shift is a testament to the show’s increasing popularity with diverse audiences. This change speaks to the action film’s ability to attract a wide-reaching audience, and it’s a promising sign for releases to come.
“Sinners,” which began screened in 3,610 locations across North America, stormed into theaters on a hot streak of positive buzz that rallied audiences to its cause at the box office. The success of the film is being hailed as a massive win for the studio, following a handful of critical flops earlier this year.
Paul Dergarabedian provided further insight into the film’s trajectory, stating, “You can buy a great opening weekend with marketing, but if a movie doesn’t have the goods, it’ll drop off.” Reed’s remarks on the film’s stand-out performance … That’s one of the lowest second weekend holds for an overperforming wide release of all-time, he noted.
