Congratulations to The J.M. Smucker Company for this courageous move! They’ve committed to phasing out synthetic dyes from foods provided to K-12 schools by the 2026-2027 school year. This decision is made even more notable by the increased scrutiny on artificial colors in food products by U.S. regulators. The Orrville, Ohio-based Smucker also bought Hostess in 2023. Most recently, as the Chicago Tribune reported, several Hostess products still use these artificial colors.
Smucker’s decision is part of a larger trend by major food companies to eliminate artificial dyes. Nestle and Conagra Brands have recently pledged to do the same. Together they have committed to phasing out the use of synthetic dyes from their products. The federal government has been an increasingly heavy hand on food safety. Therefore, the FDA Commissioner and Health and Human Services Secretary are declaring their intent to eliminate the use of synthetic dyes in food products by the end of 2026.
In January, U.S. regulators took a courageous stand on this issue by outlawing the dye called Red 3. This action struck it from America’s food supply. This specific dye had previously been banned almost 35 years prior for its possible carcinogenicity in cosmetics. The FDA plans to coordinate efforts with the food industry to voluntarily eliminate synthetic dyes, signifying a shift towards healthier food options.
Most of Smucker’s products, including its popular Uncrustables sandwiches, are already free of synthetic dyes, Smucker acknowledged. The company did admit that there are still such Hostess products that have these artificial colors. By committing to remove synthetic dyes from school foods, Smucker is reinforcing its dedication to improving food safety and quality for children.
Consumers are calling for greater transparency and healthier, more natural ingredients in their food products. On the consumer-facing side, these motivations to remove artificial hues have been steadily picking up steam. As consumers continue to learn about the health risks associated with synthetic dyes, they are voting with their feet. They want options that are made with natural ingredients.
