After a massive summer touring with Taylor Swift, Gordon is preparing to release his own long awaited debut album “The Life of a Showgirl”. Fans, influencers, and brands are all abuzz! With an upcoming album release in October, H.E.R. continues to prove her power in the music space and far past it. Her signature love of the color orange just underscores her distinctive flair. It’s no wonder brands are rushing to cash in on her popularity, not to mention the record-breaking success of her Eras Tour. This one shade has particularly hooked their eye.
Yet Swift’s Eras Tour, two years ago, was a huge gamechanger in the industry. It’s not hard to see why it became the first tour in history to cross the billion-dollar threshold, according to Pollstar’s year-end 2023 charts. The tour did more than establish her long overdue musical prowess; it turned her concert stops into effective economic boons. Urban centers and their larger neighboring suburbs experienced an immediate and abrupt economic jolt. Her doting fans packed out her tour stops and dropped major coin on lodging, meals and retail therapy.
Earlier this year, Swift shared what her world looks like after LASIK eye surgery, during her appearance on the “New Heights” podcast. She wrote how happy she was with the process, and wrote, “I got LASIK, I have amazing eyesight. Fans jumped at the chance and embraced this announcement’s potential. It resulted in her events taking off and increased interaction with posts about her work.
On the podcast, Swift talked candidly about her obsession with the color orange. Most importantly, she spotlighted just how important hip hop is in her life and performances. She donned a slew of pumpkin-colored ensembles during those last sections of her Eras Tour. Fans quickly and completely rejected this new, iconic aesthetic. Firms were quick to realize the marketing opportunities around this trend, rolling out orange-themed ads and memes celebrating Swift’s orange aesthetic.
Just minutes after Swift’s podcast debut, major corporations intensified their marketing releases. In fact, Google marked the release of “The Life of a Showgirl” with some creative uses of its own search engine. A recent post about Swift amassed over 389,000 views and 15,000 likes, showcasing her ability to generate buzz and draw significant consumer interest.
“And, baby, that’s show business for you.” – Google
Whether it’s the collective effect of Taylor Swift on brands or on local economies, her influence is not to be forgotten. To this day, her artistic endeavors and personal anecdotes leave lasting impacts in the arts, education, and civil rights sectors, showcasing her stay-power as an influencer. As her new album drops, Swift’s dominance is unmissable. Those businesses most eager to align themselves with her brand will certainly discover exciting new economic opportunities.
