Verity Tuck and Mike Fraser
With their two kids, aged five and eight, Mike and Verity share their experience in Whitby. Together, they have developed a groundbreaking application called Goldie. This awesome app uses AI to condense all that communication. Tallying up notes from school newsletters, WhatsApp texts, and birthday party invitations, Goldie helps cut through the noise by focusing the information hitting parents. Then it smartly arranges these shortlists in an easy-to-follow itinerary, making the job of parenting just a little bit easier.
Tuck and Fraser are extremely adept technology polymaths. Besides having all their eyes on Goldie, they are creating an AI assistant designed exclusively for parents. They recognize that juggling multiple responsibilities can be overwhelming for families and are committed to creating solutions that will ease this pressure.
Goldie stands out in the burgeoning field of parenting apps. Sign up for its free trial, which allows you to test out all of the software’s features without any commitment or credit card. This accessibility is an extension of their larger mission to empower parents to confidently take control of how, when and where their kids communicate with others.
Fraser considers large language models (LLMs), such as those employed in Goldie, to be relatively new tools with a lot of promise. Even as early adopters of AI technology, Tuck and Fraser do not identify themselves as extreme users. They understand that AI has actually been in our lives for awhile now, despite what many might assume. Their intention is to use it in a very targeted way that would greatly improve it for parents.
This overwhelming communication barrage, resulting in parents becoming desensitized to the messaging, has proven to be a widespread threat. Schools often send multiple emails regarding events, extracurricular activities, and social gatherings, leaving parents to sift through a multitude of messages. Goldie tackles this challenge head on by centralizing these communications, thus giving parents a clearer picture of what they need to be responsible for in total.
Tuck and Fraser highlight whether we can trust the intentions behind AI development. They want to see developers working in the space focus on ethics and user needs as they develop technology. Users might have unrealistic expectations for AI tools to produce 100% accuracy. Yet, as Fraser points out, our expectations often fail to align with the reality of how these systems work. He thinks to get the most out of AI, users need to know its limits and how AI can actually be used.
AI tools such as ChatGPT have capabilities beyond the pragmatic tasks. They can help plan your next travel adventure, too, and tell you some pretty great dad jokes! Goldie meets parents where they are, addressing the everyday challenges that moms and dads face. Tuck and Fraser serve through their work that this demographic has always been neglected in the rapid world of tech innovation.
