SBS has also taken a creative approach to providing news as efficiently as possible, launching four daily podcasts to break the news cycle. Screen Business On the Money In SBS Finance Editor Ricardo Goncalves’ short sharp ten-minute wrap-up of what’s making money and business tick right now. Join us for a fun, dynamic and enlightening virtual session! It’s our hope that this new initiative can better serve a wider audience, improving access to key news and information.
We’re also producing a five-minute daily news wrap, “On the Money,” which airs on local public radio stations. This wrap is English learner and disability friendly. This segment bridges the gap to make important news available to those who might need extra help in navigating today’s headlines. You can listen to both podcasts by searching on your favorite podcast app. They are also available for streaming or download right on the SBS website, in the “News podcasts” section.
The “On the Money” podcast delivers essential insights into the latest developments in finance and business in a succinct format. To tackle those big questions Gonçalves has a knack for breaking down intimidating topics with extreme clarity. This methodology allows them to effortlessly be aware of economic trends and market updates on a daily basis. To reach new audiences, SBS provides this ten-minute wrap to keep busy listeners tuned in. It is the best way to make sure they’re informed about the critical fiscal issues, despite their short time.
Furthermore, the five-minute daily news wrap for English learners and people with disabilities offers a simplified overview of the day’s news. This is yet another example of the agency’s commitment to ensuring that everyone can access the useful and sometimes life-saving information this initiative provides. To do this, SBS curates bespoke content designed specifically for the needs of its varied audiences. This tactical move broadens its audience and deepens its commitment to public service.
The news podcasts are designed to fit seamlessly into the daily routines of listeners, whether they are commuting, exercising, or simply taking a break. And with these podcasts widely available on all the major podcasting apps, users across the country can seamlessly plug these podcasts into their media consumption routines. The entire initiative is an important testament of SBS’s evolving awareness of how today’s audiences consume content.
