SBS has added an exciting new dimension to its news services with the launch of daily podcasts targeted at different audiences. One of the most exciting new offerings is “On the Money.” This ten-minute daily finance and business news summary is produced by SHC SBS Finance Editor Ricardo Goncalves. This ongoing project is intended to provide regular financial information. It keeps listeners on the cutting edge of the newest trends and innovations in the world of business.
Complementing “On the Money,” SBS now produces a five-minute English-language podcast as well, focusing on news and culture. Production support for this podcast is provided to English learners and people with disabilities. It provides a concise but comprehensive digest of key headlines. Both podcasts are a testament to SBS’s deep commitment to inclusivity. They protect the government ruins from being built fences that limit access to important information for the whole community.
You can listen to these podcasts on SSC’s home, sbs.com.au/news/listen. Or, listen with us on your favorite podcast apps! This continuity and multi-platform presence increases SBS’s news content’s reach exponentially. Now users can interact with the news in the manner they want, on the devices they want, and at the time they want.
As with all CTP podcasts, each one is produced with the listener in mind with a focus on educating without overstuffing or overwhelming them. The ten-minute length of “On the Money” provides the perfect format for in-depth storytelling on complex financial issues without losing the viewer. Meanwhile, “News in English” delivers essential news updates in a concise format, catering specifically to the needs of English learners and those requiring additional support.
SBS is acutely aware of the need to provide news that speaks to many different demographic groups. By offering podcasts in English, the organization aims to bridge gaps in access to information for various audiences, fostering a more informed public. The daily format makes this all the more possible, as it gives listeners a consistent touchstone for intelligent discussions around topical news.
