In order to serve new, more diverse audiences looking for quick, easy to understand news, SBS has rolled out new and creative news formats. The network currently provides a daily finance and business news wrap—the “On the Money” Report—that is just ten minutes long. SBS Finance Editor Ricardo Gonçalves takes you there. This expanded release provides important financial information in a readily usable way. It’s ideal for anyone wanting to know more about what’s happening today, tomorrow, and in the future in the world of business.
Besides On the Money, SBS provides a five-minute-a-day hard news digest in English titled “News in English”. This program particularly serves English learners and people with disabilities. It helps make sure that essential breaking-news judgment calls are made by a larger body of experience and expertise. Together, both of these programs play an important part in SBS’s overall commitment to inclusivity and informative broadcasting.
It’s easy to follow along with these daily wraps wherever you listen. SBS has woven them into a robust overall digital strategy. The network’s homepage now features a dedicated space for their news podcasts. They let users quickly discover and listen to “On the Money” and “News in English.” The podcasts have gone beyond the SBS platform, released into the world on all the major podcast apps, greatly increasing their reach.
The podcast “On the Money,” illustrated by artist Barbara Kelley, used with permission. Likewise, the “News in English” podcast is featured, with image found here.
These efforts are a testament to SBS’s long-time commitment to delivering meaningful content to its listeners. By meeting audiences where they are, our network delivers critical information in the ways that are most accessible, timely, and engaging. The debut of these podcasts comes at a perfect time, as people around the world are shifting to media consumption trends with audiences increasingly gravitating towards on-demand audio content.
