SBS has seen tremendous success with their podcast strategy, launching multiple titles focused on delivering news in an inclusive way to multicultural audiences. Among its other productions is On the Money, a ten-minute finance and business news wrap anchored by SBS Finance Editor Ricardo Gonçalves. Then there’s “News in English,” a five-minute wrap specifically designed for English learners and people with disabilities to understand the news. This new initiative is a testament to SBS’s dedication to providing useful and topical information to their listeners.
“On the Money” serves as a quick yet informative digest of the latest developments in finance and business, catering to those who seek concise updates. Hosted by Gonçalves, the podcast distills key financial news into a digestible format, allowing listeners to stay informed without overwhelming them with excessive detail. With each episode being about ten minutes long, it’s the perfect pick for anyone on-the-go.
In addition to producing “On the Money,” SBS provides “News in English.” This highly-statutory program is explicitly tailored for English language learners and people with disabilities. This quick five-minute podcast is designed to unpack complicated news stories and break them down, making it easier for everyone to understand important issues. Through an emphasis on clear and concise writing, “News in English” encourages greater understanding of and participation in today’s newsworthy world.
SBS provides convenient access to all of these podcasts on its website. You can listen to them in the special news podcast section at sbs.com.au/news/listen. It’s never been easier for listeners to discover SBS News podcasts, wherever they get their podcasts. In this manner, they can interact with the material even if they’re not present.
The visual identity of these podcasts often makes them tremendously alluring. You’ll find the other images we use for our On the Money series here. The “News in English” podcast logo, which has its own detailed history, including its controversial origins. These icons are an important piece in establishing a consistent and recognizable brand for each podcast series.
This innovative approach to the launch of these new podcasts signals SBS’s commitment to providing more accessible news for everyone. SBS provides specially adapted content for English language learners and people with disabilities. This effort fills the gaps in information that local television news and other typical media formats can miss.
