How the ‘Worst Word in the World’ Became a Fashion Statement

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How the ‘Worst Word in the World’ Became a Fashion Statement

The culturally divisive epithet “c–ty,” once universally understood by all as a pejorative signifying revulsion, has returned from the dead. Once viewed as a pejorative, the term has taken on a more positive connotation, especially in fashion, style and empowerment. Inside the gay and drag communities, the term represents empowerment and fierceness. Now, it has seeped into mainstream fashion, but it’s feminist AF. This linguistic evolution highlights a broader social movement to reclaim and redefine language, turning what was once derogatory into an emblem of empowerment.

A Cultural Shift in Meaning

C–t historically is similar in that the word was filled with toxic shame. In the hands of these gay and drag communities, its reclamation has transformed it into something much more triumphant. In these circles, it serves as an adjective for someone who exudes confidence and edgy charisma, akin to high praise in ballroom culture. Specifically, the premise of being able to promote an individual as “serving c

Rebecca Adams Avatar
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