The National Rugby League (NRL) is contemplating significant changes to its Las Vegas program for the upcoming season, potentially reducing the number of games from four to three due to fluctuating attendance figures. Peter V'landys, the chair of the Australian Rugby League, acknowledged that the varying crowd sizes have become a pressing issue, particularly highlighted during recent matches at Allegiant Stadium.
The NRL's Las Vegas initiative attracted significant international interest this year, boasting an impressive total of 45,209 attendees. The event showcased two NRL games, along with a Super League fixture between Wigan and Warrington, which alone brought an estimated 10,000 travelling fans from England. However, the attendance numbers were uneven across the matches, with the stands notably emptier during Cronulla's clash against Penrith—deemed the most anticipated game of the day.
V'landys noted that the length of the event day may have contributed to the declining numbers. “(Because of the) length of day and fans leaving after their teams played,” he explained, alluding to logistical challenges that might have deterred spectators from staying for all four matches.
In light of these attendance fluctuations, the NRL is considering adjustments that could involve cutting one game from each league while still ensuring a consistent presence for both fan bases. This potential reconfiguration aims to enhance spectator engagement and optimize attendance for future events.
The Las Vegas program also provided a platform for showcasing women’s rugby. The Jillaroos delivered a resounding performance against England, winning 90-4. This dominant display has prompted the NRL to explore strategies for more effectively promoting women's rugby in the United States. The league's leadership recognizes that incorporating more competitive women's matches—such as a contest against New Zealand or a women's State of Origin clash—may be essential to elevating interest.
As discussions continue regarding the future of the Las Vegas program, coaches and team representatives are weighing in on possible enhancements. Penrith's coach, Ivan Cleary, expressed support for integrating the World Club Challenge into the Las Vegas lineup. “I think we should (play the World Club Challenge in Vegas),” said Cleary, emphasizing the importance of diversifying the program's offerings.
The NRL is yet to finalize how its schedule will be adjusted for the 2026 season following this year's event. Several clubs, including St George Illawarra, Canterbury, Newcastle, and North Queensland, have expressed interest in participating in next year’s matches in Las Vegas. The league's leadership aims to strike a balance between maintaining a consistent presence in the U.S. market while ensuring that each match draws substantial crowds.
