Flavio Briatore has stolen the spotlight in Formula One – again. He has since been confirmed as the new team principal, replacing Oliver Oakes. This announcement comes on the heels of Briatore’s surprise decision to dismiss Australian driver Jack Doohan after the Miami Grand Prix. This trade adds another significant shakeup to the team’s chemistry.
Given Flavio Briatore’s controversial history, his return to the forefront of Formula One is quite remarkable. In January, he signed up Franco Colapinto as a third Williams driver. This unexpected move underscores his influence in the sport today despite a controversial history. Briatore, who is now 75 years old, previously faced a lifetime ban from Formula One due to his involvement in the infamous ‘Crashgate’ scandal. Although this temporary ban was eventually struck down by a French court in 2010, it forced him to the fringes of the racing scene temporarily.
Since his return, Briatore has served as executive adviser to Renault’s chief executive, Luca de Meo. He is deeply engaged, providing essential strategic counsel and actionable insights. His leadership has undoubtedly been key to guiding the team’s young, recently acquired, talented direction. Briatore acknowledged Colapinto’s potential by stating, “Clearly, Franco is among the best young talents in motorsport right now.”
Briatore’s history in Formula One has been riddled with various forms of success and scandal. He guided the Ferrari team to championship-winning success on two occasions with Michael Schumacher in 1994 and 1995. He helped mentor Fernando Alonso to championships in 2005 and 2006. His involvement in fixing the 2009 Singapore Grand Prix to secure Alonso’s victory remains a significant blemish on his career.
The automotive racing community has been shocked by the recent decision to cut ties with Doohan. Oliver Oakes, reflecting on Doohan’s journey, noted, “Jack, to give him credit, he’s learning well.” He noted the unique dangers posed to young drivers. You never get less credit in F1 as when you’re a wide-eyed rookie and all the world is judging your every action,” he said. I do believe he will be much more confident coming off of this weekend for sure.”
Briatore’s appointment would seem to indicate a welcome reversal of fortunes back toward performance and results as he assumes formal control of the team once more. His return has renewed optimism regarding what he might do to shift the culture and approach of the team moving forward.
