Tom Harley, a prominent figure in Australian football, is set to be named the Australian Football League’s new Chief Operating Officer. Since joining the Sydney Swans in 2014, Harley has had an indelible impact on the organization. Transitioning from his independent success leading the Swans, he will now assume a critical role within the AFL.
Harley’s great, great uncle Henry played for Richmond from 1905-08 Harley started out with Swans as GM of football. In 2019, he stepped into the role of Executive Director. His time at Sydney has been characterized by a strong on and off field pursuit of excellence. As you see from Harley’s always-storied career, his accomplishments speak for themselves. In addition to being the Geelong premiership captain, he was an Australian rules footballing pioneer.
The timing of Harley’s new appointment comes just days after a significant shake-up within the AFL management structure. Laura Kane, who had been the leagues’ chief of football operations, was perhaps the most high-profile among the victims of this restructuring. To support this transition, her role was split into two distinct positions, which reflects the organization’s commitment to improving its operational capacity.
Greg Swann, the CEO of Brisbane, has been appointed as the AFL’s executive general manager of football performance. This smart plan really fortifies the football department. Beyond that, it will guarantee that we’re talking about performance at each and every level of the league.
Andrew Dillon, the recently announced CEO of the AFL, has repeatedly stated that strong leadership starts at the top. He acknowledged Kane’s valuable contributions, stating, “Laura is a valued member of the executive team – she has an incredible portfolio, a big portfolio in front of her now.”
Dillon praised Tanya, who recently departed from her role within the AFL, saying, “Tanya, in her nearly nine years at the AFL, did an incredible amount of work in this space.” He highlighted the importance of keeping the right kind of momentum inside the league and making sure it’s properly structured for success moving forward.
“What we will have is more leaders and more voices across the organisation. Our commitment to our inclusion is as strong as it’s ever been.” – Andrew Dillon
We have an awesome new program kicking off this season with the AFL! In addition, they are providing free admission for anyone under 14 years old during the first three rounds. During rounds 16-19, kids age 14 and under can get into select games for free. In addition, kids of all ages can enjoy free entry to Victorian matches during the Victoria Round in round 21! Dillon has said he introduced these measures to attract younger audiences. In addition to that bigger strategy, he wants to make it easier for families to attend matches.
