Just as Amazon officially announced its entry into this arena with its new low-cost shopping app, Amazon Bazaar. Interestingly, this app will run separately from the traditional Amazon shopping app. This app is being introduced to these same diverse markets across Asia, Africa, and Latin America. It begins with countries like India, Mexico, Saudi Arabia and the United Arab Emirates.
Debuting this Friday, Amazon Bazaar intends to lower the cost of shopping online, especially for those who can’t afford the Prime package. The app comes stocked with an impressive suite of interactive tools to attract and retain audiences, from social lucky draws to major promotional blasts. These features evoke well-loved features seen in Chinese shopping apps, making the shopping experience even more enjoyable for users.
The app supports six languages: English, Spanish, French, Portuguese, German, and Traditional Chinese, making it accessible to a diverse audience. Beyond logistics Amazon Bazaar claims to respond to the logistics need by supporting multiple languages and shipping time of less than two weeks. People Safe customers enjoy a 100% secure shopping guarantee alongside a risk-free return policy, offering free returns within 15 days of receipt.
To tempt new customers to sign up, Amazon is giving an eye-catching 50% off the very first delivery. This advertising approach focuses on those users going fresh as far as online searching goes. It seeks to reduce the apprehension of consumers who may be uncertain about purchasing items using the app.
Additionally, Amazon Bazaar is integrated with multilingual customer support, ready to help users with their shopping experience in whatever language they wish to use. This feature is particularly beneficial in regions where customers may speak different languages and may require assistance in their preferred language.
Amazon Bazaar, launched last week, is just the latest move in Amazon’s plan to penetrate emerging markets. For consumers, it provides a much lower–cost option and extends the company’s tentacles and influence further. Amazon launches a new platform tailored to the local ecosystem, culture, and customers of Asia, Africa, and Latin America. This likely calculated move puts Amazon in a better position to dominate the online retail market across these areas.
