Today, Amazon made some big waves with an equally cool new launching feature: Amazon Lens Live. This innovation bolsters shopper experience with real-time capabilities to its visual search tool. This groundbreaking feature allows users to scan any real-world object using their smartphone. Through that product search they can immediately find relevant in-stock products on the platform.
The Amazon Shopping app for iOS is starting something pretty rad! Amazon Lens Live allows customers to see the world around them in a whole new way. Users can turn on the feature simply by tapping on any object they view through their camera. This action will specifically be aimed at that one product. As a user scrolls, a swipeable carousel comes into focus at the bottom of the screen. It features a curated collection of complementary products you can buy.
Amazon has rolled out this feature leveraging its more sophisticated Amazon SageMaker services, which make it easier to scale machine learning models. That technological backbone is what powers Lens Live’s functionality. It’s more than just a farming effort — it’s proof of Amazon’s commitment to integrating artificial intelligence into the online shopping experience. From today, tens of millions of U.S. shoppers can utilize the feature. This is a pivotal move in Amazon’s plan to use AI-powered tools to transform the retail space.
Even with the addition of this new component, Amazon Lens Live will not replace the current Amazon Lens tool one bit. The original visual search tool allows users to seamlessly discover products. Whether you’re snapping a photo, uploading an image, or scanning a barcode for what you’re looking for. With Lens Live, Amazon looks to build on and expand the dimension of ecommerce instead of replacing its traditional model.
Amazon is no stranger to rolling out all sorts of AI-powered innovations. Most recently delivering an AI assistant Rufus and AI-driven shopping guides. Other highlights are AI-powered product reviews and specialized garment-fitting tools to help shoppers find clothes that fit. Furthermore, Amazon now offers AI-generated audio product summaries and tailored shopping prompts, positioning itself as a leader in the integration of artificial intelligence within e-commerce.
To hold out hope Amazon will broaden the availability of Lens Live to more users nationwide. They have so far not indicated how or if they plan to rollout such a measure in other markets around the globe.
