Brynn Putnam, the accomplished serial entrepreneur, is joining us again this October at TechCrunch Disrupt. She’ll be revealing her first big project in the gaming hardware space, and trust us—it’s gonna be huge! Putnam introduced her successful fitness startup, Mirror, at the same event in 2018. Since then she’s continued to build her place in the tech industry. After Lululemon snatched up Mirror for $500 million, she’s poised to steal the spotlight again. Unlike previous times, this time she’s doing it on her own.
Don’t miss your chance—register today! TechCrunch Disrupt 2025 takes place October 27–29 at San Francisco’s Moscone West. This annual technology conference attracts entrepreneurs, investors, and industry leaders from around the globe. That’s because attendees will be among the first to experience Putnam’s latest venture, which specializes in consumer-facing hardware powered by artificial intelligence.
Putnam’s new company has garnered attention and funding from prominent investors, including Lerer Hippeau, who were instrumental in leading Mirror’s $3 million seed round. Putnam gives a nod to a long-rumored “golden age of hardware.” She’s hoping to take advantage of the increasing consumer appetite to unplug from their various screens and devices and plug into each other—IRL (in real life). Her new projects leverage proven display technologies and off-the-shelf components with AI smarts to make radically new products possible.
Specifically, there is renewed investor interest in consumer-facing hardware that can successfully leverage AI and established component ecosystems. Putnam’s tactical emphasis on these industries puts her firm in a unique and advantageous place to meet the current market needs.
In her featured presentation at TechCrunch Disrupt 2025, Putnam will discuss her radical plan to revolutionize gaming hardware entirely. She’ll walk through how this vision connects with growing societal trends that are putting a premium on human connection. Attendees should look forward to learning more about how she’s developed her new products, and her approach to the technology that drives them.
Registration is officially open for TechCrunch Disrupt 2025! Register by September 26 and save as much as $668. With stimulating programming, unmatched networking, and exclusive access to some of the most cutting-edge technological innovations, the event is sure to deliver.
