The sudden deletion of one of the most influential accounts in the growing social media platform Bluesky has sent shockwaves through the environment community. The account, widely considered “one of the best accounts” on Bluesky, disappeared unexpectedly. This abrupt cancellation shocked fans, all of whom wanted to see it back one day.
It was that incident that Jerry Chen — perhaps the most well-known American face associated with Bluesky — sought to explain in a post. Chen, a former tech reporter at Adweek and senior editor at VentureBeat, reflected on the disappearance. His testimony was moving, as he described the transformation it made in his life. And so at 11 PM PDT on July 5, 2025, he shared a post about that loss. He, too, dreamed of the account’s resurrection.
And as he named the missing account in his original post, THE LOUVRE OF BLUESKY. THIS NAME MIGHT be your first clue about the terrific reach and effectiveness this title has with users. The photo courtesy of Chen perfectly exemplifies the beauty of this type of account on social media. It highlights the imaginative and fun storytelling that fans have grown to love.
Anthony is weekend editor at TechCrunch, based in New York City. He really emphasized the importance of these accounts, though, for developing and maintaining that grassroots community support. He called attention to the ways that these platforms benefit from diverse voices and points of view that connect with users.
It represents the “blue sky with white clouds,” representing their desire for transparency and resolution regarding the missing account. The community’s sentiment echoes the hope for its revival as users reminisce about the content that made it a standout.
In his Medium post following the disappearance, Jerry Chen perfectly summed up the frustration many were feeling. He stated:
“a loser and a coward” – The Louvre of Bluesky’s author (from a post on Patreon)
This one-sentence announcement suggests the massive emotional impact of an event like this on both creators and audiences. The disappearance of significant accounts often leads to discussions about platform policies and user safety, further highlighting the importance of maintaining a vibrant and secure online environment.
Users are abuzz with theories regarding the abrupt vanishing act. Thousands of others, too, have taken to social media to express their discontent and mobilize pressure for the account’s re-activation.
