Ladder, a prominent fitness app, has officially launched a new nutrition-tracking platform called Ladder Nutrition, marking a significant expansion in its services. The implementation is a response to growing demand from eager members. They have strongly articulated their vision and need for integrated nutrition features in the app. For Ladder CEO Greg Stewart, this new feature represents a logical next step for the company. Beyond revolutionizing user experience by bridging the gap between diet and exercise, it’s—
The debut of Ladder Nutrition is a direct result of listening to users’ feedback. It was something many of the members had been clamoring for — a nutrition tracking tool to round out the app’s workout focused functionality. In a survey conducted last year, a majority of participants indicated that they wanted to track their nutrition alongside their exercise routines. Ladder’s user feedback led the company to make nutrition tracking a top focus for product development in 2023.
Ladder Nutrition gives users the broadest, most complete quality-of-life hub to help track what they eat and where they move—all from one convenient place. Thanks to the new dedicated protein mode, users can measure their protein consumption easily. They can log the other macros and calorie intake just as easily. This integration is a win-win for users who have been enjoying logging their workouts via the Ladder app. It’s all to deliver an experience that premium fitness seekers will find effortless and enjoyable.
In preparation, Ladder has spent the past month testing its new food tracking features. Based on the initial results, it’s working! Seven out of 10 testers reported that they intend to leave their existing calorie counting applications behind after experiencing the capabilities provided by Ladder Nutrition. This stat puts into perspective how significant a usage could be for the new functionality in the cutthroat world of nutrition tracking.
Ladder Nutrition’s technology is pretty advanced, using model after model to recognize dishes or even specific macronutrients. This model, or approach, provides a high level of reliability because a second model can be triggered if one goes down. This kind of innovation is sorely needed in a quickly evolving market, where consumers—like you, probably—demand more and more precision and user-friendliness from their fitness applications.
While Ladder Nutrition is quick to react to these member requests, it quickly jumps on broader market movements. All of these trends indicate more demand for holistic fitness solutions. Other startups and established apps like Alma, Cal AI, LifeSum, Healthify, MyFitnessPal, and MyNetDiary have already ventured into nutritional tracking. Ladder is just building this out as a new feature on its existing platform. This latest move positions Ladder as the leading differentiating one-stop assortment for fitness and now nutrition tracking.
Greg Stewart emphasized the importance of this development: “Nutrition was the next logical step for Ladder, and our members were pleading with us for it. They wanted a simple, smarter way to connect what they eat with how they perform — and that’s exactly what Ladder Nutrition delivers.”
We are so proud to announce that Ladder Nutrition has launched! Ultimately, the company seems focused on providing a complete fitness experience that meets the growing and changing demands of its users. By integrating nutritional tracking with workout logging, Ladder is taking a more progressive route to the future of the fitness technology space.
