Mayank Bidawatka, co-founder of the Indian social network Koo, has announced a new photo-sharing app –PicSee– on the platform with a distinct mannequin. This groundbreaking mobile platform makes it easy to share photos with friends. It uses computer vision to detect any images of them in your camera roll, skipping over conventional channels like WhatsApp or Instagram. These unique features make Us again and again exciting by making the experience more user friendly whilst keeping privacy and consumer control at heart.
PicSee uses AI to scan users’ camera roll and automatically detect, compile and curate photos of their friends. This super convenient experience means users can share special moments instantly. No more worrying about choosing the right images. If users don’t immediately submit the images, PicSee intervenes. Then after 24 hours it will publish all those photos with the friends that were recognized to their timelines. This feature ensures that users do not miss sharing important memories, even if they forget to do so in real time.
The app temporarily stores photos locally on the user’s device, creating an added layer of privacy. To make NSFW content even safer, to better protect user content, PicSee added a filter that not only blocks NSFW pictures but prevents screenshots. This proactive step is part of their ongoing commitment to fostering a safe, open sharing environment. Users won’t be able to remember photos once they’ve sent them. This change takes the images out of the recipient’s line of sight while still allowing users greater control over the content they choose to share.
PicSee increases discovery & connectivity Further increasing connectivity is the ability to send sharing requests to friends who use PicSee. When the designated friend accepts the request, they’re sent a batch of photos curated by the sender. This new feature is meant to facilitate engagement and connection between users while upholding safety and privacy.
PicSee is a free resource available on both iOS and Android platforms, making it a very attractive resource for a wide range of audiences. The new app was launched just as a major national promotion for the app was being organized in San Francisco, scheduled for October 27-29, 2025.
Billion Hearts, the company behind PicSee, raised $4 million Series A funding last year to finalize PicSee’s development. The round was led by Blume Ventures, with participation from General Catalyst and Athera Ventures. This kind of financial support makes clear investor confidence in the potential success of the app.
In a statement reflecting on his journey, Mayank Bidawatka noted, “I’ve been thinking about the problem of personal photo sharing for years now.” As he told me, after the shutdown of Koo last year, he was able to take the time to reconsider the challenges of photo sharing. “Last year, after we announced the shutdown of Koo, I had time to rethink this problem and work on it again.”
Despite PicSee’s promising features, Bidawatka would need to overcome challenges related to user selectivity. This lets the app nudge users to share more selectively with friends, rather than with everyone. Therefore, PicSee needs to constantly educate potential long-tail users on its superior value proposition before they abandon it for a more established competitor.
