Observe is an AI-native observability platform that was founded in 2017. Located up the peninsula in San Mateo, it has had a huge impact on the software industry. The company recently expanded the ways it helps organizations learn more about their software’s performance. This helps engineers rapidly identify and address service disruptions and outages. Under new CEO Jeremy Burton’s leadership, Observe has had a phenomenal run. In 2024, revenues had almost tripled, and the company was still holding a 93% gross retention rate of its customers.
The company’s momentum has been furthered by the recent launch of its Model Context Protocol (MCP) server, released this spring. This new discovery server enables developers to get observability data from A.I. coding assistants and other LLMs (large language models). It transforms how engineers interact with their software systems. Burton focused on the all-important transformative nature of this technology, saying,
“That would have been in the realm of science fiction even a year ago.” – Jeremy Burton
With the demand for strong software solutions growing, Observe is working hard to add even more to the platform. The company has been a strong backer of Apache Iceberg, an open-source data table format. This encourages the private sector to own their data and do a better job of standardizing it. This new initiative is core to Observe’s mission. Its mission is to provide organizations the absolute best observability experience so they can own their software performance.
In a recent Series C funding round, Observe raised an astounding $156 million. Sutter Hill Ventures led the round, joined by Madrona Ventures, Alumni Ventures, Snowflake, and other undisclosed investors. That capital will now enhance the company’s growth. It will further ignite creativity in the fast-growing arena of software observability.
He promised that thanks to observability technology, the future will be different. The future organizations will have hundreds or thousands of agents on their networks, interacting seamlessly with both employees and one another.
“We’ve got a couple of really good things out there, but I feel like we’ve just gotten started.” – Jeremy Burton
As you might guess from the previous sentence, Observe is quickly growing their platform and improving their offerings. The company is committed to empowering enterprises to overcome the challenges of software observability. By focusing on innovation and smarter customer retention, Observe sums the new available power. This intense dedication to the software supply chain equips the company to lead innovation in ensuring reliability and performance of software.
As Observe continues to expand its platform and enhance its services, the company remains committed to helping businesses navigate the complexities of software observability. With a focus on innovation and customer retention, Observe is poised to play a pivotal role in shaping the future of software reliability and performance.
