Humanity OpenAI has recently released Sora 2. This revolutionary audio/video generation model allows anyone to make anything without the constraints of guardrails. Here’s just some of the reactions this release has stirred up within the Hollywood community. Most notably, many are worried about the ethical ways of deepfaking actors and historical figures. These new features, including the ability to generate realistic videos of real people without their consent, have alarmed even industry experts.
Sora 2 is the latest example of OpenAI’s work in text-to-video technology. Its lack of restrictions on generating likenesses of some actors and historical figures has prompted urgent calls for stronger safeguards. Actors’ union SAG-AFTRA, along with prominent actor Bryan Cranston, has urged OpenAI to implement more robust measures to prevent the misuse of this technology. They contend that the emerging danger of deepfakes will erode the value of performances and devastate actors’ likeness rights.
“The ability to create videos of actors without their consent is a serious concern,” stated Cranston, echoing the sentiments of many industry stakeholders.
Beyond these issues, Sora 2 has started to see real world applications on film sets. While the designers of “Happy Gilmore 2Billionaires’ Bunker” employed the model as a pre-production device. They conceptualized costume and set designs utilizing it. This is just the latest example of a growing trend wherein filmmakers are harnessing generative AI as a tool to enhance their creative processes.
Like the tech-averse Disney, streaming giant Netflix is doing some big things with generative AI. In its Argentine series “The Eternaut,” Netflix used generative AI to create a scene showing a building collapse. This is the first time the company has used this kind of technology in the final footage. It’s a great showcase of what AI can do to REALLY enhance storytelling.
Ted Sarandos, Netflix’s co-CEO, expressed confidence in the platform’s ability to innovate through AI. He noted, “We’re confident that AI is going to help us and help our creative partners tell stories better, faster, and in new ways.” Sarandos emphasized that AI provides tools that can enhance creativity but does not replace the artist’s role, stating, “It takes a great artist to make something great.”
As conversations about AI-produced content increasingly heat up, industry leaders are still trying to sort through the broader implications of Sora 2’s rollout. A lot of folks view generative AI as an incredible tool to increase production efficiency. Yet others caution against the ethical dangers associated with deepfaking technology. SAG-AFTRA is working to strengthen regulations. This recent initiative showcases the importance of ensuring that innovation is not achieved at the expense of the protection of creative rights.
By Netflix’s most recent deployment of generative AI, we can see its strategic posture as to where it sits in this rapidly evolving landscape. Through “The Eternaut,” the company was able to adopt the most advanced technology. This accomplishment unmistakably illustrates the company’s dedication to harnessing AI innovations to enhance audience experiences.
