Pinterest recently shared information about exciting new AI-powered improvements to its visual search capabilities that help make the experience feel magical. The announcement was made on Monday, marking a significant upgrade to the platform’s ability to help users identify and understand their preferences for specific Pins. This new feature will initially roll out to the women’s fashion category only. Users in the U.S., Canada, and the U.K. can start using it immediately.
These improvements now allow users to search with images rather than text. This method provides audiences with a far more organic path to content that actually aligns with their interests and preferences. Pinterest is a visual platform and importantly, it’s a fairly new social platform. In this way, this methodology allows users to immediately understand what appeals to them about certain pieces.
Coinciding with this exciting news, the TC Cribs event will indeed be happening in the East Bay — in Berkeley, California, on June 5. This annual event serves as a platform for technology enthusiasts and innovators to showcase their latest advancements and discuss industry trends. Tickets are available right now for attendees and can be reserved on the official TechCrunch website at TechCrunch Events.
Sarah, a seasoned reporter for TechCrunch since August 2011, brings a wealth of experience to the coverage of such events. She was a principal writer at ReadWriteWeb for more than three years. Now, she’s built the reputation as one of the most trusted and honest voices in the tech journalism sphere. Before making the leap to reporting, Sarah spent over a decade working in information technology in the banking, retail and software development sectors. Her multidisciplinary experience helps her deliver deep, actionable analysis on the fast-changing tech sector.
Pinterest is continuing to roll out new visual search features. It will be interesting to see how these innovations run a user-friendly, engaged base on the new social platform. The TechCrunch event offers an excellent opportunity for industry professionals to explore these advancements further and engage in discussions surrounding the future of technology.
