Super.money operating as a financial service platform was launched by Walmart-owned Flipkart in June 2024. Its doing great things in the Indian digital payments ecosystem. This market-leading position on the platform skyrocketed. Over the years, it has grown to become one of the country’s top five Unified Payments Interface (UPI) apps by transaction volume. Even more recently, Super.money announced an expanded partnership with Juspay, a Bangalore-based payments infrastructure firm, a move that is likely to supercharge their rapid growth even more.
Since Super.money launched last year, we’ve been on a mission to change the way consumers engage with financial services. With a user base of over 80 million, it has emerged as a major force in the competitive, fast-growing fintech space. Super.money’s new partnership with Juspay significantly enhances these capabilities. This partnership helps to build a more robust infrastructure to handle the growing volume of transactions and provide a better experience for users.
The platform has since raised the bar on their revenue goals, aiming for the platform to reach $100 million in annual revenue by 2026. This goal is a good representation of its overall focus on growing its services and meeting a larger audience where they are. Today, Super.money operates with the same very lean team of 130-150 full-time employees. This tight operational model has fueled their expansion but helps maintain a low overhead.
In striving towards those ambitious goals, Super.money plans to increase its current four million users to over 14 million by 2026. The company’s growth strategy, as detailed on its platform, is laser-focused on growing its secured credit card business and personal lending operations. Super.money has already released more than 300,000 secured cards. Each month, based on corporate numbers obtained by a company tracker, the firm issues about 50,000 new secured cards. This consistent upward trend isn’t just impressive in terms of user attraction, but it alludes to its ability to expand its profitability moving forward.
Alongside its credit card acquisition business, Super.money recently released a direct-to-consumer (D2C) checkout product called Super.money Breeze. This game-changing expected solution offers merchants and their customers a secure one-click checkout experience, designed to increase shopper convenience and speed up the transaction process. By making payment easier, Super.money Breeze is likely to bring in more merchants and make using the service simpler and more convenient.
Super.money has shown phenomenal performance and engagement metrics since it’s launch. The platform regularly handled more than 200 million transactions per month for four straight months prior to August 2024. Such a consistent level of transactions is a testament to the growing trust and reliance on Super.money as a preferred payment solution by users.
Super.money has been and continues to be on a really cool growth trajectory! It is projected to end 2025 with an ARR run rate of just under $30 million. This figure marks a crucial turning point in its long quest to reach its not-so-impossible financial state.
Super.money is keeping great company by cementing a strategic partnership with Juspay at this critical juncture. This unique collaboration will assist Super.money in solidifying its advantageous market position. With the power of Juspay’s broad expertise on payment processing and infrastructure, Super.money wants to make better offerings and improve operational efficiencies. As part of this collaboration, Stellar will help accelerate transaction speed and security. Most importantly, it will increase the likelihood of them building out new exciting features that will help retain users.
