Aisha Malik, a consumer news reporter at TechCrunch, recently wrote about Instagram’s groundbreaking game-changer to improve user participation. This new feature is intended to help users find mutual interests and connect with friends in a better way. The first app of its kind, the initiative highlights Instagram’s ongoing efforts to create a more creative and collaborative social media space.
Malik, who introduced TechCrunch in 2021, brings a decade of expertise to her startup-focused, national reporting. She was a telecom reporter at MobileSyrup where she developed a knack for telling stories about the changes and trends in digital communications. Her academic credentials include an honours bachelor’s degree from the University of Toronto and a master’s degree in journalism from Western University, positioning her as a knowledgeable voice in the tech journalism landscape.
This month’s feature looks at enhancing communication through purpose-driven messaging, and making content consumption more immersive and engaging. Expected remarks from Adam Mosseri, head of Instagram, were intended to capture the spirit behind this new effort.
“To help people connect with friends over the things they discover on Instagram, we’re going to double down on messaging, make consuming content more interactive and social, and explore new ways to connect with friends,” – Adam Mosseri
This story fits into Instagram’s larger story about using technology to make people feel closer together through features like the new Candid Stories mode. With the platform changing almost by the minute, Malik’s observations offer a sobering look at what these changes will mean for the way users will engage.
Alongside her reporting, Aisha Malik is available for engagement and fact-checking. She’s available over encrypted communications on Signal at aisha_malik.01.
